Jenny Conlon gets to grips with all things arty at the Battersea Affordable Art Fair
If, like me, you’re not an experienced art collector or not that au fait with the art world, then fairs such as the Affordable Art Fair (AAF) in Battersea might seem an intimidating place to visit. However, following my meeting with fair director Sam Gare, I found that the AAF is a place that offers something for everyone, with an abundance of eclectic and authentic pieces. This month, the Battersea fair is expecting to welcome more than 22,000 visitors over four days. “Our first fair was in Battersea Park in October 1999,” says Sam, “so , the culture, the greenery and the people.” I was intrigued to find out what exactly goes on in the months running up to one of the most successful fairs in south west London. “We run things months in advance because we are looking to keep the fair fresh.
With such an impressive selection of art at the fair, visitors can take their pick from a mix of local, national and international galleries. “We have a really great variety of art at the fair, contemporary painting, sculptural work, screen prints and some really interesting mediums with artists using contemporary
recycled materials. We are always really surprised with what comes through to us.” Although local art is showcased and celebrated, there will be an international feel this year. “We have galleries from Paris, Brussels and Marrakech and they’re bringing in bright contemporary art work. Colour really does impact people so this is a great addition. We have international galleries from Asia, Africa and a lot of artwork from on our doorstep and in London.”
Sam explained that there are lots of new elements to the fair this year with installation based artwork. “It’s sort of artwork that struggles more to get that space, so we are offering these artists the opportunity to explore something different and bring something new to our audience. I love how you can give a voice to individuals who might struggle to express themselves and also how we can offer artists a really good boost in their career.” Continue reading….